The Label Machine: Build Your Music Career with the Record Label Model (Second Edition)
By Nick Sadler
Published by Velocity Press

The step-by-step playbook for turning your music into a sustainable business.

Whether you’re launching a record label or taking control of your own releases, The Label Machine gives you the complete roadmap to building a professional music career in today’s fast-changing industry. Written by Nick Sadler—Oscar-winning executive producer, creative entrepreneur, and co-founder of Never Say Die Records and Disciple Recordings—this second edition updates his proven system with fresh insights into:

• AI in music production and promotion

• New licensing models and revenue streams

• Current marketing strategies that actually work

• The 360° Music System for long-term fanbase growth and recurring income

Spanning 496 pages, this comprehensive guide covers everything the industry doesn’t teach you—from mastering contracts and distribution to automating marketing funnels and scaling your brand. You’ll learn how to treat your music like a business, build a loyal audience, and release music at a professional level.

“It’s like having a mentor in print… the best investment I’ve made in my music career.” – Phil Cleeves, Dub From The Ruins

“Nick knows his stuff. He has literally written the book on starting a record label.” – Matt Ryan, Par Excellence Management

If you’re serious about making a living from music, The Label Machine is the toolkit, mentor, and blueprint you’ve been looking for.

Product Details

Paperback | 19.8 × 12.9 cm | 496 pages

Publisher: Velocity Press

Publication Date: November 21, 2025

ISBN: 978-1913231989

Language: English